Apologies are being offered 75% off at DKNY. That's no bargain.
PRNewser alerted us to a story of a screw up by fashion outfit DKNY, an ensuing social media crisis, and a half-hearted response.
Some time later Stanton stumbled across a photo of a window display of a DKNY store in Thailand displaying many of his images which he says were used "without (his) knowledge , and without compensation."
Rather than take to the courts, Stanton took to social media. Using Facebook he laid out his case and asked DKNY to make good by making a $100,000 donation to the Bedford-Stuyvestant YMCA.
In a flash, the photog's fans hit "like" more than 38,000 times and shared his posting another 37,000. A short while later DKNY answered up saying in part:
Problem solved? Not likely. DKNY's parent company did $36 billion in revenue last year. So the $25K (tax deductible) donation they made to the YMCA is decimal dust to them. But because they skimped on their response -- they have earned thousands of additional comments on Stanton's Facebook page -- most of which are highly dissatisfied with the company's peace offering. By making amends on the cheap -- DKNY has kept the negative story going.